https://sam.abuelsamid.com/2015/06/12/ford-gt-officially-heading-back-to-le-mans-in-2016/
Chip Ganassi is running factory-supported +Ford Motor Company GTs next year in both the Tudor United Sports Car Series and the World Endurance Championship including Le Mans!
In early 1963, Ford Motor Company very nearly acquired Ferrari. Fortunately for automotive enthusiasts the world over, Enzo Ferrari rebuffed the offer from Henry Ford II at the last possible moment. There is no way of knowing what would have happened if the Dearborn automaker had succeeded in subsuming the then tiny Italian sports car manufacturer and racing team. However, we do know that the rejection spawned one of the greatest rivalries and some of the greatest cars of the past half century. The day before the 2015 running of the 24 Hours of Le Mans, starting with “We’re Back!” Henry Ford II’s nephew Bill announced the next stage in that rivalry with a 2016 return to Circuit de la Sarthe powered by the all-new GT.
Another excellent point-by-point takedown demonstrating that Apple's whole privacy campaign is little more than PR spin
Originally shared by +Thomas Baekdal
Apple and Privacy, Just like Google
One thing that really annoys me about Apple is how it is using its reality distortion field to twist the message about privacy. Only a week ago, Tim Cook said this:
”I’m speaking to you from Silicon Valley where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be. So we don’t want your data. “
“We don’t think they’re worth have your email or your search history or now even your family photos data-mined and sold-off for God-knows-what advertising purpose.”
And then, at the WWDC Keynote, they announced the new Apple News app. What does this app do? Well… I quote from their product page:
”The stories you really care about. The more you read, the more personalized the News app becomes, refining the selection of stories delivered to your screen so they are relevant to you. Easily share articles with others and save them to read offline. News stays on top of the stories you’re interested in. So you can, too.”
So… how can Apple learn what it is that you are interested in, and deliver that information to you without tracking people?
Granted, at the keynote, Craig Federighi also displayed a slide pointing out the privacy features for Apple News. These included:
Anonymous
Not associated with Apple ID
Random identifier
Not linked to other Apple services
Not shared with third parties
You’re in control
Clearly pointing their fingers at Google.
First of all, this is a weird way of doing things. Not having the news targeting data linked to your Apple ID means that it can’t be used across devices. Your iPhone and your iPad won’t know which is which. And if you buy a new iPhone, you will have to teach your news app all over again from scratch.
What’s the point of that? That’s not a privacy issue. That’s just terrible UX.
It’s also not linked to other Apple services, meaning that Apple won’t be able to show you news from where you are in Apple Maps, compared to your personal interests. That seems like a weird limitation, and again, poor UX.
Finally, we have the “Not shared with third parties”.
It’s so annoying. Why, because neither is Google.
It’s the same thing. Google isn’t sharing anything. No advertiser sees any user data, ever.
It’s like when you advertise in a newspaper. You pay the newspaper to display the ad in the right section. But as an advertiser, you have no clue as to who it reaches. You just know it has been targeted right.
That’s how Google Adwords work.
More to the point, tools like Google Analytics work almost exactly like Apple News. It too is anonymous, not associated with people’s Google IDs, uses randomized identifiers, not linked to other Google services, nor is it shared with third parties.
Granted, you can add aggregated demographic data to this as well, in which case it does link to Google Adwords, but it’s still anonymous, and you have no way to track that on an individual level.
I get so annoyed by this. Apple is promoting itself as the savior of privacy online, bashing Google and others with vaguely misleading statements along the way.
That said, there are genuine concerns about privacy as well.
For instance, there is a real problem around the whole industry of data brokers. These are companies who are buying and selling user data to the highest bidder, from anywhere. For instance, when you go into Target to buy a t-shirt, they will end up knowing your age, income, social status, your food preferences, and sometimes even your medical history.
Similarly, when I then go into another store a week later, then they suddenly also know that I bought a T-shirt.
That’s not right. That’s terrible! It should be illegal for companies to buy/sell/share their data. (and indeed it is in my country).
If I go into a store, whatever I do and whatever I buy in this store should be kept between the store and me. It is a massive violation of trust when that store sells this information to others.
That is a real privacy problem.
This also extends to websites. If I visit a newspaper, what I read should not be bought and sold by other companies. That is an interaction purely between me and the newspaper.
The newspaper can target me all it wants based on the interaction that has taken place between us. But when I then visit another newspaper, they shouldn’t be allowed to know what topics of articles I read elsewhere.
This is the whole concept of privacy.
Apple is doing this right because what it tracks is kept within Apple. Which is good. And that is also how Google works. Whatever you do on Google, stays with Google.
But the rest of Apple PR bashing about privacy is just that, PR.
Look at Apple Music, which will be available on iPhone, iPad, Mac, Windows and Android. Here you can create your own playlists, follow artists, like, comment and share things.
The only way they can do that is by linking your actions to your Apple ID. How else would it be able to show you the playlist on your phone that you just created on your Mac? How else would it be able to keep track and notify you across devices when there is an update to something you engage with?
So, Apple is using your data, just like everyone else. As Apple says on their site (about Apple Music)
“Enjoy recommendations handpicked just for you or explore everything they find that’s new and noteworthy in the world of music. It’s all yours.”
“Even with a library this massive, finding the music you’re looking for is easy. The intelligent search engine remembers whether you’re looking in your local library or the Apple Music library, so you get results from the place you expect. You can also browse music you’ve looked for previously, and see what searches are trending.”
”Tell us what you like. Discover something you’ll love. When you tell us the genres and bands you’re into, we’ll bring you more suggestions from our experts who know and love music. They’re out at the big shows and the small gigs, combing scenes to bring you emerging artists and deep cuts, and creating playlists that feel like they’re coming from a friend who knows exactly what you want to hear.”
”The more you listen, the better we hear you. When we make recommendations, we consider what you tell us you like. Whether you love a song or not, your feedback helps our suggestions get better and better. But we also pay attention to what you actually play. So if you’re an EDM fan with a secret affinity for big band music, we’ll find you more stuff that swings. And drops the beat.”
How is this not exactly the same as what Google is doing with their services?
Oh, you say. But Apple isn’t using this to sell advertising. Really?
Here is the description of ad targeting for the Apple News app:
”Monetization of Apple News Format content is simple with iAd, Apple’s advertising platform. When monetizing with iAd, you’ll have access to iAd’s segmentation capabilities, so your advertisers can reach just the right audience within your content. iAd targeting is accurate and scalable, and based on registration data from hundreds of millions of validated Apple users.”
So, when Apple said that Apple news was anonymous, not associated with Apple ID, uses a random identifier, nor linked to other Apple services, that apparently only applies to all the things that aren’t iAds. Because with iAds, they can accurately target your content to millions of Apple users.
Again, just like Google.
Add that Apple recently announced they will support ad blockers in Safari on the iPhone, thus blocking newspapers from earning money that way. While iAds does work in their own news app… well…
This is why I get so annoyed when I hear Apple’s PR machine talk about privacy. First, we have Tim Cook saying: “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be. So we don’t want your data.“
Then they launch two new services; Apple Music and Apple News, both featuring individual targeting, tracking and tailoring. Including integration to iAds.
I call shenanigans.
Both Apple and Google track what you do. Both companies use that information. And both companies that keep information within themselves, thus ensuring your privacy stays intact.
There is nothing wrong with that. In fact, as they both show, doing this creates much better products for you and me.
Let’s instead focus on the much more important issue of data brokers, and how data from one site is sold or given to others, thus causing one company to know what you did in another store.
That is the real issue we should be dealing with. Not how data is used between us and the individual companies that we have chosen to be a part of.
* +Farhad Manjoo? has another great take on how disingenuous Tim Cook's privacy rant was*
Originally shared by +Phil Nickinson
Hmmmmmmmm. I've heard this same idea before, I think. (http://www.androidcentral.com/google-apple-data-privacy-rhetoric-and-making-your-own-mind)
The fact that Apple goes out of its way to include free services like Google search in its iPhones and iPads suggests that it agrees with the rest of the tech industry — and many users — that ad-supported services can, on balance, be good for the world. The question to ask is not whether we should ever use those free services, but rather whether, when we do use them, we are given enough information and disclosure to be able to make those decisions rationally.
When Apple’s chief executive gave a speech on the tech industry’s privacy practices, he failed to fairly explore the benefits of free, ad-supported services.
One of the goals was to even out the gaps in performance between the primary classes that run at Le Mans and affiliated races as well as reduce the cost of competition for participants in the LMP2 class. Thus for the 2016 season, the LM-GTE cars will be getting faster to separate them from the GT3 class. The nominal weight of the GTE cars will go down by 10 kg (22 lbs) while engine output goes up by +15 kW (20 hp). The aerodynamic regulations are also being simplified but they will be more strictly enforced going forward. I wonder if these changes will attract more Detroit-area-based competitors to the GTE class? 🙂
In the LMP2 class, the changes don't come into effect until 2017 and should result in both improved performance and about 20% lower cost for competitors. Here in North America, the new P2 cars will replace both the existing P2 and the Daytona Prototypes inherited from the merger of ALMS and the old Rolex series.
Going forward, there will be a single spec engine and electronics package for P2 machines running in the WEC and the various regional series. The one exception will be North America where multiple engine manufacturers will still be allowed. For the chassis, four suppliers will be chosen to help ensure that there is both a sufficient supply and every manufacturer can sell enough cars over four years to make a viable business. The chassis regulations will be consolidated with the high-end LMP1 class meaning closed cockpits and narrower width than current P2 machines. A tender for the engine supplier will go out later this summer.
Another creation from Google photos
Back in August 2010, I got an invitation from Dave Caldwell to come out to the Milford Proving Ground to sample the then-new Chevy Cruze and Camaro. As a special bonus we got to ride shotgun for some hot laps of the Milford Road Course (aka the "Lutz-Ring") with Juan-Pablo Montoya.
http://www.examiner.com/article/hot-laps-of-the-lutz-ring-with-juan-pablo-montoya-the-corvette-zr1
+Nissan has a hell of a challenge ahead of it with the GT-R LM Nismo and the custom tires created by Michelin will be a big part of the succes/failure equation.
Cute animation of 30 years of Honda evolution
Would you pay extra for a semi-autonomous driving system that still requires you to keep your hands on the steering wheel?
Like +Cadillac Super Cruise, +Tesla Motors AutoPilot and +TOYOTA's automated highway driving assist, the +Mercedes-Benz system will automatically follow the lane and maintain a safe distance to the vehicle ahead. While in truth, these are semi-autonomous systems with a limited scope of operation, some are calling these self-driving cars which in fact they are not. Mercedes is saying that the driver must keep their hands on the wheel while using the system or else it will disengage and other automakers are likely to do the same.
You must be logged in to post a comment.