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If you can't get your hands on an RS, the +

If you can't get your hands on an RS, the +Ford Motor Company Focus ST is an excellent second choice

2016 Focus ST – Still America’s Hottest Mainstream Hatch – Sam’s Thoughts
By no means am I an expert in branding. Nonetheless, it seems intuitively obvious that if you want to build brand equity, you might want some consistency over time so that consumers develop an understanding of what the brand stands for. Case in point 911, Corvette and Mustang. All cars that have been around with …


30 mpg in a 5,200 pound SUV without even really trying isn't too shabby 2016 +

30 mpg in a 5,200 pound SUV without even really trying isn't too shabby 2016 +BMW USA X5 xDrive40e (still with the clumsy nomeclature, but a good PHEV otherwise)

2016 BMW X5 xDrive40e – Fuel Efficient Family Truckster – Sam’s Thoughts
It’s now been about a decade since BMW first announced its plans to get into the hybrid game and it was another three years before any production models with electric drive assist hit the streets. A lot has changed since BMW launched the ActiveHybrid X6 and ActiveHybrid 7 essentially as experiments in 2009. Electrification is …


Is the 2016 +

Is the 2016 +BMW 340i still the best of its kind?

2016 BMW 340i 6MT – Still the Leader of the Pack? – Sam’s Thoughts
For more than four decades, one nameplate has represented has defined the sports sedan segment – BMW 3 Series. Whenever an automaker enters the compact premium sedan segment with a model that has even remotely sporting pretensions about it, the first question asked by reviewers is inevitably, “is this finally the 3 series killer?” As …


A Sunday morning thought piece

A Sunday morning thought piece. Do ride-hailing companies have a stand-alone future? Or will they all get absorbed by automakers?

Does The Volvo-Uber Deal Signal The Start Of A Bigger Merger?
Volvo Cars and Uber join forces to develop autonomous driving cars (photo credit: Volvo) With the recent announcements of aggressive plans to deploy autonomous vehicles in ride-hailing services, the end-game for the companies in this space seems clear. All of the tens of thousands of drivers they’ve been recruiting in recent […]