The week of January 7, 2007 was a hugely important preview of the future of cars and how we would interact them. In the span of three days, there were three major product announcements in three cities that all seemed distinct at the time but the convergence is now becoming clearer every day. The week kicked off with General Motors vice chairman Bob Lutz revealing the original Chevrolet Volt concept at the Detroit Auto Show. Later that same day, then future Ford CEO Mark Fields joined Microsoft CEO Bill Gates on stage at CES in Las Vegas to announce the SYNC connectivity system. Finally, two days later Apple CEO Steve Jobs showed the world the iPhone at Macworld Expo in San Francisco.
Each of those three products has evolved significantly in the last eight years and with each passing day we get closer to the fusion of them all, potentially in an Apple car. While that latter product is still likely years away from being announced, touchscreen smartphones are now ubiquitous with more than two billion in use around the world. They are so prevalent that we now expect to be able to use them anywhere and everywhere including behind the wheel. While plug-in vehicles currently represent only a tiny fraction of the world’s vehicle parc, they too will likely one day dominate and with the addition of autonomous capability our vehicles may well become nothing more than a place to consume content while being moved around.
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When Alan Mulally took the reins as CEO of Ford Motor Company in 2006, a key element of his strategy to revive the struggling century-old automaker was to dispense with any brands under the corporate umbrella that didn’t carry the founder’s name. During his tenure he found buyers for all of the European luxury brands that his predecessors had acquired including Aston Martin, Jaguar, Land Rover and Volvo. Volvo was the last to go, with China’s Geely Group finally closing the deal in August 2010. While production was never interrupted, the brand’s rebirth really only began this year with the launch of its first all-new product, the second-generation XC90.
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