Review: MyFord Touch is Dead, Long Live SYNC 3!
The week of January 7, 2007 was a hugely important preview of the future of cars and how we would interact them. In the span of three days, there were three major product announcements in three cities that all seemed distinct at the time but the convergence is now becoming clearer every day. The week kicked off with General Motors vice chairman Bob Lutz revealing the original Chevrolet Volt concept at the Detroit Auto Show. Later that same day, then future Ford CEO Mark Fields joined Microsoft CEO Bill Gates on stage at CES in Las Vegas to announce the SYNC connectivity system. Finally, two days later Apple CEO Steve Jobs showed the world the iPhone at Macworld Expo in San Francisco.
Each of those three products has evolved significantly in the last eight years and with each passing day we get closer to the fusion of them all, potentially in an Apple car. While that latter product is still likely years away from being announced, touchscreen smartphones are now ubiquitous with more than two billion in use around the world. They are so prevalent that we now expect to be able to use them anywhere and everywhere including behind the wheel. While plug-in vehicles currently represent only a tiny fraction of the world’s vehicle parc, they too will likely one day dominate and with the addition of autonomous capability our vehicles may well become nothing more than a place to consume content while being moved around.
