It's the 2016Cruze
At the Fillmore Theater in Detroit this evening, Chevrolet finally took the wraps off the North American version of the second-generation Cruze compact and it looks like a big step forward from the current model. When the Cruze debuted here five years ago, it was something of a watershed for General Motors, the first compact car from the Detroit automaker that was truly competitive with the import brands. It wasn’t perfect, being a bit tight inside and somewhat porky at the scales. Nonetheless, it was so much better than anything GM had built to date that it sold like gangbusters with more than 3 million sales globally since 2008. This time around, Chevrolet has sought to address all the complaints we had about the original and raise the bar in the segment.
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Synergy is one of the most overused and abused words in business. Whenever this word is uttered, it’s time to break out a big hunk of salt. However, at the recent TU-Automotive Detroit conference i…
Chevrolet kicked off its 2015 Innovation Day here in Detroit by unveiling the drop-top companion to the all-new sixth-generation Camaro that we first saw just over a month ago. Frankly, there aren’t many real surprises here but at first glace, Chevrolet seems to have done a much better job on execution than the last car. Like the outgoing edition and its chief competitor for Dearborn, this one gets a power retracting fabric top that slips into a cavity behind the rear seats but it does seem to outdo the competition in several respects.