The baseline 38 mm gold Apple Watch Edition (btw, who came up with the ridiculous naming scheme?) goes for $10,000 and includes the same rubber band you get on the $349 Sport model. If you step up to the most expensive $17,000 version, you get precisely the same watch hardware in the same gold case but with what appears to be a leather band. $7,000 for about six inches of leather with what is presumably a gold clasp? Really?

If I see someone wearing an expensive traditional mechanical watch I can appreciate the craftsmanship that went into the creating the intricate movement contained within. If I were to see someone wearing a gold Apple Watch, I'm pretty sure I would look on in disdain, at how this person got snookered into paying 20x as much just to appear more ostentations without any additional functionality other than the obsequious fawning they would get in the store.