Rolls-Royce issued a press release this morning to announce that "MOST DYNAMIC AND POWERFUL ROLLS-ROYCE IN HISTORY SET FOR DEBUT AT GENEVA MOTOR SHOW".
Up until +BMW took over Rolls-Royce 15 years ago, the venerable British luxury brand would never, ever tout the most powerful anything. In fact its spec sheets meerly listed output of its engines as "adequate," never being so gauche as to talk real numbers in public. Now the upcoming Wraith is said to have upwards of 600 hp.
I'm sure it will move more than adequately.
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600hp in a luxury car is adequate for wasting resources, contributing to global warming, and ensuring your brand has little relevance to the mass market. So they haven't really changed position that much.
Looks like they're targeting Snoop Dogg with that ad.