I love George Carlin's rant against the use of euphemisms in language. We need to stop putting soft words on hard events. However, reading +Elon Musk's description of the failure of one of the 9 engines on the Falcon 9 rocket that recently completed a re-supply mission to the International Space Station has me thinking.
He referred to the event as a rapid unscheduled disassembly which is exactly what happened.
Perhaps if he had amended that to rapid unscheduled and disorderly disassembly I'd be less troubled by the turn of phrase.
Or maybe I've just spent too much time working with PR people and I've become somewhat inoculated to language that I hate. Thoughts?
Falcon 9 RUD? Untitled Document
Aviation Week
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I actually love euphemisms because I find them hilarious. It's also a good way to gauge how desperate a company is and/or how good a marketing team they've hired.
Unsurprisingly, I generally find that Apple tends to be able to put the most positive terms on the crappiest situations.