This is how not to run a social media campaign no matter what product your company makes. Whoever at Honda or one of their agencies greenlit this program will surely have their head handed to them on a platter before long.
#socialmedia #marketing #pr
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How Honda Pays Bloggers To Write About Their Cars
The new Honda Civic is so boring you'd probably have to pay me to write something positive about it, which is exactly what Honda attempted to do via a third-party European company.
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Show me the money.
We had an Accord V6 (2009) and we loved it. We still have a Fit Sport (2010) and it's an EXCELLENT car for the $.
The new Civic, however, is a major disappointment and Honda knows it. They're rushing a redesign for later this year to salvage it. Next to a Ford Fiesta or Hyundai Elantra, the Civic looks ancient, bloated and boring.
We should start to see better cars from Honda (like the new CR-V in fact), but a full renewal of the Civic and the Accord might take a while.