I love the new new NSX, the styling buck shown at the Detroit Auto Show was stunning but all I can say about this commercial is … Leno … lame-O!
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I just got annoyed they didn't show the car much.
+David Thomas Unfortunately there isn't much to show of the car yet with 3 years until production.
But they can at least SHOW it which they don't do for more than 8 seconds.
I suspect this ad was intended more to raise interest in the Acura brand as a whole than the NSX specifically. Unfortunately for Acura, I just think that using Seinfeld won't be any more successful than it was for Microsoft.
What exactly does it say about the brand? Certainly not that it it's hip, up to date or high tech. Those that are aware of the two comedians affinity for fast cars are unlikely to be swayed by this ad and the rest world is more likely to just be puzzled and shrug their shoulders.