This is definitely one of the most interesting technologies I've seen come out of CES this year. Applying liquid crystals to a window is not entirely new but their are some fascinating potential applications. Boeing is using basically the concept (but without the touch surface) on the windows of the 787 to enable variable shades. Toyota showed a vehicle concept video last summer in Europe that used something very much like this to allow rear seat passengers to view content on the side windows. Imagine creating augmented reality apps that provide information about the area you are driving through or messaging apps that allow passengers to check twitter feeds or G+ streams.
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