Jules, Max and I went to see Casino Royale this afternoon and it’s definitely the best Ford and Sony commercial yet. Oh yeah and it’s also a really good James Bond movie. The first chase sequence after the opening credits was absolutely amazing, and must be seen to be believed. The whole movie was really good, and Daniel Craig was a great choice to be the new Bond and is probably the best since Connery. Judi Dench looks great for 72 and as usual she put in a great performance as Bond’s boss M.
There was actually a decent story line and character development, with part of the plot here being the beginning of Bond’s career as a “00” agent. It’s not a great artistic triumph, but it is well crafted and entertaining.
However, it was hard to ignore all the product placement. As always, cars played a prominent part, with recent Bond films featuring a return to their Aston Martin roots after using Lotus and BMWs for several films from the late 70s to early 90s. These days Aston Martin is owned by Ford and the company definitely got their money’s worth in terms of screen time. In addition to the old ’64 Aston DB5 from the first Bond movies, there was a new custom made DBS, as well as lots of Jaguars, Land Rovers, Ranger Rovers and assorted other Ford brand vehicles. There was also a nicely shot sequence that would make a great commercial for the new European Ford Mondeo. Cell phones and laptops also played an important part in the plot, and the Sony-Erricson and Sony Vaio logos were clearly visible and legible at every opportunity.
In spite of all the logos, if you’re in the mood for a good, entertaining action flick that also has a plot and acting Casino Royale is definitely worth seeing.