If you are in the Detroit area on August 6, 2017, please come join the Hespen Rally to honor the memory of Patrick Hespen and help raise funds for research into a cure for cholangiocarcinoma , the rare cancer that took Patrick’s life way too soon. There were will be lots of cool cars and Patrick’s friends, family and colleagues. Register at http://hespenrally.com/
It’s not unreasonable to think of Buick as the original near-luxury brand. It was the first of the many brands that Billy Durant acquired as he began building up General Motors more than a century ago. Later as Alfred Sloan organized GM’s marketing efforts and brands into a stair step from Chevrolet at the entry level to Cadillac at the pinnacle, Buick was slotted in just below the top as the “doctor’s car.” A few decades ago, a big sedan like the LaCrosse would have been the brand flagship, the model an up and coming professional would be driving on their way to eventually having a Cadillac. Today, the recently introduced third-generation LaCrosse is almost an afterthought for customers as they rush to buy crossovers like the sub-compact Encore and full-size Enclave.