Enthusiasts may want a Mustang based Lincoln, but the 2016 MKX will pad the bottom line and boost sales

2016 Lincoln MKX – What the Brand Needs More Than What Enthusiasts Want – Sam’s Thoughts
The luxury vehicle market today shares a very important characteristic with the market for more mainstream models. While enthusiasts may prefer the cars, especially sporty, performance oriented models, crossovers are where the big money is at. For all the strategic issues that Ford’s upmarket Lincoln brand has had over the past couple of decades, they …