The brilliant John Barnard talks about the first carbon-fiber monocoque F1 car, …
The brilliant John Barnard talks about the first carbon-fiber monocoque F1 car, the McLaren MP4
Daily Archives: May 2, 2016
Enthusiasts may want a Mustang based Lincoln, but the 2016 MKX will pad the bott…
Enthusiasts may want a Mustang based Lincoln, but the 2016 MKX will pad the bottom line and boost sales
The luxury vehicle market today shares a very important characteristic with the market for more mainstream models. While enthusiasts may prefer the cars, especially sporty, performance oriented models, crossovers are where the big money is at. For all the strategic issues that Ford’s upmarket Lincoln brand has had over the past couple of decades, they …
2016 Lincoln MKX – What the Brand Needs More Than What Enthusiasts Want
The luxury vehicle market today shares a very important characteristic with the market for more mainstream models. While enthusiasts may prefer the cars, especially sporty, performance oriented models, crossovers are where the big money is at. For all the strategic issues that Ford’s upmarket Lincoln brand has had over the past couple of decades, they at least seem to have recognized this truism. Thus instead of a BMW and Cadillac-chasing rear drive sports sedan or coupe, we have the new MKX midsize crossover and frankly that’s not an entirely bad thing.
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