Daily Archives: August 8, 2015

Tesla AutoPilot Cost and Take-Rates

Model S autopilot

Last October, Tesla Motors CEO Elon Musk stepped onstage in Los Angeles to announce the new P85D edition of the Model S and a new semi-autonomous driving feature called AutoPilot. Surprisingly, Musk told the audience that, starting two weeks prior to the event every Model S coming off the line was already equipped with the package of radar, camera and ultrasonic sensors that would enable AutoPilot. The engineers were still working on the software and it would debut in 2015. It’s now August 2015 and AutoPilot still hasn’t been turned on but the company’s second quarter earnings release did make an interesting mention of the new capability.