After debuting in 1989 with two sedans, the Camry-based ES250 and the big rear-wheel drive LS400, Lexus began to grow its lineup in 1991 with the sleek and stylish SC400. The original SC had a nine-year run before being replaced by a the bloated and lifeless second-generation model which is best forgotten. Now, after a suitable cooling off period, Lexus has returned to its roots with a new coupe more in keeping with the original and it gets a new RC badge. Does the 2015 RC350 F-Sport take Lexus in a new direction? Read on.
A day before the 2015 running of the 24 Hours of Le Mans, Ford Motor Company executive chairman Bill Ford announced that the company bearing his family name would be partnering with Ganassi Racing to field four of its new GT supercars in the French enduro next year. Wall Street Journal auto critic Dan Neil wrote about this on the newspaper’s website on Sunday after the race. More interesting perhaps was what he wrote when he linked to his Journal piece on Facebook.
There he said that he felt the GT should be badged as a Lincoln rather than a Ford to help support the premium brand. I’d like to suggest a different strategy for what Ford might be thinking here. Full disclosure, when I left the Ford communications team in mid-2014, I was privy to some future product information which had not yet been revealed at the time including the Lincoln Continental, Ford GT, Focus RS and Shelby GT350. All of that information has now been publicly announced and what comes next is pure speculation on my part with no basis in fact.