Some of the worst nonsense spewed by marketers that need to justify their continued employment


Some of the worst nonsense spewed by marketers that need to justify their continued employment

They come up with unique names for generic functions and features to make it harder to comparison shop and make it seem like they have something the other guys don't. 

electronic stability program (ESP) = stabilitrac = advancetrac = electronic stability control and so on?

A misleading article, pure nonsense from some marketing department, or a factoid your dad got wrong back in the day — the next thing you know you’re surrounded by automotive misnomers.

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