Online companies like Google are probably the future of polling


Google has been driven by big data since day one and they have been continuously analyzing their results and tweaking algorithms to optimize their results.

Reshared post from +Google Consumer Surveys

Google Consumer Surveys ranked the second most accurate poll (most accurate online poll) during the presidential race according to Nate Silver.

We're really proud of the platform we put together and continue to be excited about the opportunity to help businesses of all sizes make accurate, data driven decisions.

Which Polls Fared Best (and Worst) in the 2012 Presidential Race
A number of polling firms that conduct their surveys online had strong results. Some telephone polls also did well. But others, especially those that called only landlines or took other methodological…

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