Having determined what would serve customers, Tim Cook and his team did an impeccable job of executing to provide those products efficiently. By giving customers what they want in a cost-effective manner (from the company perspective) Apple generated huge profits.
On the other hand, the switch fromto an in-house system was apparently driven by internal business decisions in the battle against Google and . Rather than focusing on what was best for customers, Apple was looking at what was perceived to be best for Apple. At some point Apple Maps may be superior to the Google product but it's clearly not today.
When creating the iPod, iPhone, iPad, MacBook Air and other products, Apple waited until the product was ready for prime time to avoid alienating customers. This time they rushed and customers are paying the price. No company is perfect. How Apple follows up this hiccup in the next year or two will tell us a lot about the post-Steve Jobs era.
Apple had over a year left on Google Maps contract, Google scrambling to build iOS app
Apple’s decision to ship its own mapping system in the iPhone 5 and iOS 6 was made over a year before the company’s agreement to use Google Maps expired, according to two independent sources familiar….
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