The whole Maps issue is the prime example right now about how Apple may be beginning to… 8


The whole Maps issue is the prime example right now about how Apple may be beginning to lose its way.  Between 1997 and about 2010, the key to Apple's success was to focus first on providing products that provide the best possible customer experience as defined by Steve Jobs, although he was mostly right on this stuff. 

Having determined what would serve customers, Tim Cook and his team did an impeccable job of executing to provide those products efficiently. By giving customers what they want in a cost-effective manner (from the company perspective) Apple generated huge profits.

On the other hand, the switch from +Google Maps to an in-house system was apparently driven by internal business decisions in the battle against Google and +Android. Rather than focusing on what was best for customers, Apple was looking at what was perceived to be best for Apple. At some point Apple Maps may be superior to the Google product but it's clearly not today.

When creating the iPod, iPhone, iPad, MacBook Air and other products, Apple waited until the product was ready for prime time to avoid alienating customers. This time they rushed and customers are paying the price. No company is perfect.  How Apple follows up this hiccup in the next year or two will tell us a lot about the post-Steve Jobs era.

Apple had over a year left on Google Maps contract, Google scrambling to build iOS app
Apple’s decision to ship its own mapping system in the iPhone 5 and iOS 6 was made over a year before the company’s agreement to use Google Maps expired, according to two independent sources familiar….

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8 thoughts on “The whole Maps issue is the prime example right now about how Apple may be beginning to…

  • Leighton Mann

    Agreed. This may be the beginning of the Microsoftening of Apple.

    Other than forcing me back on FB and the horrid Maps, there are other buggy things making me hate iOS 6.

    I've had Apple products since the first floppy Mac in the 80's, and this is the first software or hardware upgrade of theirs I'll be skipping.

    The stock is taking a hit, but once-dominant Microsoft is still a solid "blue chip" company wallowing in similar mediocrity.

  • Leighton Mann

    Agreed. This may be the beginning of the Microsoftening of Apple.

    Other than forcing me back on FB and the horrid Maps, there are other buggy things making me hate iOS 6.

    I've had Apple products since the first floppy Mac in the 80's, and this is the first software or hardware upgrade of theirs I'll be skipping.

    The stock is taking a hit, but once-dominant Microsoft is still a solid "blue chip" company wallowing in similar mediocrity.

  • Zach Jacobsen

    An interesting thing to note with Apple's new business "philosophy", is that the Iphone 3GS, the phone that came out in 2009, a year before the Ipad 1, can run IOS6, but the Ipad 1, that came out in 2010, cannot. So Apple has bricked their first Ipad making it obsolete. I knew planned obsolescence was prevalent, but not this bad.

     Also, their new OS for Mac, Mountain Lion, has left some more of their own hardware in the dust for new upgrades to the latest and greatest OS. For example, the 2006 Imac is UN-upgradable. I own this device and cannot enjoy the new OS for $20 and have to buy new hardware. We are talking an intel core 2 duo 2.16Ghz machine with 4GB RAM. This is plenty of power yet Apple is too lazy to create a build for their base which Apple was built upon.

    Which is the exact reason why I did not upgrade to the latest and greatest "Iphone 5". OS is what rules the future. And I see Google taking that next step into the future surpassing Apple. Apple has really disappointed me.

  • Zach Jacobsen

    An interesting thing to note with Apple's new business "philosophy", is that the Iphone 3GS, the phone that came out in 2009, a year before the Ipad 1, can run IOS6, but the Ipad 1, that came out in 2010, cannot. So Apple has bricked their first Ipad making it obsolete. I knew planned obsolescence was prevalent, but not this bad.

     Also, their new OS for Mac, Mountain Lion, has left some more of their own hardware in the dust for new upgrades to the latest and greatest OS. For example, the 2006 Imac is UN-upgradable. I own this device and cannot enjoy the new OS for $20 and have to buy new hardware. We are talking an intel core 2 duo 2.16Ghz machine with 4GB RAM. This is plenty of power yet Apple is too lazy to create a build for their base which Apple was built upon.

    Which is the exact reason why I did not upgrade to the latest and greatest "Iphone 5". OS is what rules the future. And I see Google taking that next step into the future surpassing Apple. Apple has really disappointed me.