The problem with surveys that ask drivers if they would be interested in a plug in hybrid or an electric vehicle or a car that gets over 100 MPGe is that they usually stop there. Of course most people are are interested in a car that gets over 100 MPGe; who in their right mind wouldn't be interested. That's like asking if you would be interested in ice cream you could eat as much as you want of without gaining weight
The more important question is whether consumers would be willing to pay $35-40,000 for a mainstream compact or midsize car that normally costs $25-30,000. Then the interest level drops off dramatically.
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Well said.
Well said.
Yet, Americans flock back to buying SUVs when the price of gas drops half a dollar, only to be shocked when it goes back up. There is a large fear of the unknown and a ridiculous lack of foresight among our population.
Yet, Americans flock back to buying SUVs when the price of gas drops half a dollar, only to be shocked when it goes back up. There is a large fear of the unknown and a ridiculous lack of foresight among our population.
This is where using subsidies properly and presenting price comparisons in terms of total cost of ownership makes sense.
This is where using subsidies properly and presenting price comparisons in terms of total cost of ownership makes sense.