It's bad enough that corporations have to substitute their own names for traditional names that have been known for decades. What really drives me crazy is some of the ridiculous names they come up with. 

One of my most hated examples is the amphitheater north of Detroit formerly known as Pine Knob and now labeled as the DTE Energy Music Theater. Just rolls right off the tongue doesn't it

The latest travesty is the Canadian race track northeast of Toronto that racing fans everywhere know as Mosport. The original name was obviously a contraction or motorsport but it has taken on a life of its own after 45+ years of competition. 

Unfortunately, the facility is now known as Canadian Tire Motorsport Park. At least when Mazda slapped its name on Laguna Seca, the original name remained part of the new label. Marketers should really get their heads out of their collective behinds on these naming deals which clearly aren't going away and at least come up with better labels and find a way to keep the heritage alive as well. 

Reshared post from +John Abell

Reshared post from +Bernie Sanders

Today's news from Sen. Bernie Sanders: 

Citizens United: Senate Republicans on Tuesday blocked a bill that would have required corporations to disclose donations that exceed $10,000. The bill was a response to the Supreme Court's 2010 Citizens United ruling. "These guys are not content to own the economy, to own the wealth of America, they now want to own lock, stock and barrel the political process as well," Sen. Bernie Sanders said on Current TV. 

Gas Prices: Burlington-area gas dealers have used the state's environmental laws "to stifle competition" and stop Costco from opening a filling station at its Colchester site, the company asserted in a July 16 letter to Sen. Sanders. The Burlington Free Press also reported online that Sanders, a Senate energy committee member, will hold a field hearing on gas prices in Burlington. 

Homeless Vets: Vermont's Congressional delegation says a group that runs a residence for homeless veterans in Bradford is getting a $1 million grant from the Department of Veterans Affairs. The Worcester, Mass.,-based group Veterans Inc. will use the money to help serve 45 veteran families in Vermont, AP reported. 

Heard on the Hill: "He has the most integrity of anyone I've ever met. That's really rare for a senator," Donna Bailey, co-director of the Addison County Parent/Child Center in Vermont, said of Sen. Sanders in Roll Call. 

Continue reading here: http://www.sanders.senate.gov/newsroom/news/?id=D5C017AA-6008-476C-AA04-55B1B2452EB5

The more important question is whether consumers would be willing to pay $35-40,000 for a mainstream compact or midsize car that normally costs $25-30,000. Then the interest level drops off dramatically.