My friendasks the question "When will start reporting monthly sales figures?"
Throughout the 3 1/2 year of the Roadster, Tesla only reported sales a couple of times, when they managed to hit records of over 100 deliveries. After the initial rush of delivering pre-orderded cars in late 2008 and early 2009, they wouldn't even talk about the orders they had trumpeted for so many years up to that point.
From that point onward though, CEO Elon Musk and his spokespeople refused to get specific on the numerous occasions that I and other writers asked http://green.autoblog.com/2009/10/22/are-tesla-roadster-sales-dead-order-online-now-for-christmas-de/
As a privately held company they certainly had the right to do that. Even now as a public company they are not compelled to break out the number of cars sold, other automakers do it because registrations are public information and those interested in doing the research can eventually find out anyway.
Tesla certainly doesn't have to be open, Apple certainly doesn't breakout specific sales most of the time, but it would certainly help build confidence in a company that builds products costing fro $50,000-100,000.
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