Mark Rechtin of Automotive News has a good opinion piecce today about the decidedly mediocre coverage given to the production launch of theModel S last Friday. Aside from 's Frank Markus who had a longer drive a day earlier and I believe one one other journalist, no one on Friday had more than 10 minutes in the car.
That's barely enough for a cursory evaluation and on a prescribed course it doesn't tell you much except the basics of maybe acceleration and braking. While Frank's evaluation was generally positive no one can seriously provide a proper review yet. With over 100 media in attendance, there also nothing exclusive about anyone else's report so calling it that is bogus. We've got more media outlets than ever out there and unfortunately most of them have little to be proud of.
When journalism becomes shilling
SAN JOSE, Calif. — George Orwell said, “Journalism is printing what someone else does not want printed. Everything else is public relations.” So what does it mean when a car company carefully orchest…
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