Daimler shows the world how not to build a luxury automotive brand!

Maybach was perhaps the epitome of everything that Jürgen E. Schrempp did wrong as the CEO of Daimler from 1995 until he was ousted in 2005. The whole thing is an example of hubris on wheels and based on the estimated €1 billion that Daimler spent to develop the cars and establish the retail network, CAR estimates that the automaker lost an average of €330,000 on each of the 3,000 units sold over the past seven years.

Next year Maybach will again recede into the annals of history and it seems like it probably won't be missed.

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Why Maybach closed: Daimler lost €330,000 on each one | Car Blogs | Car Magazine Online
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