Interesting theory about what is behind Google's latest moves to integrate G+ into search results. I'm actually far less concerned about the integration than most pundits seem to be. As long as Google continues to offer the option of seeing results without the personal signals, it remains the same as it was. The addition of G+ information offers the possibility to create even more relevant results if it's executed properly although it remains to be seen if that will be the case.
Reshared post from +Harry McCracken
Is Search, Plus Your World evidence that Google has a "madman strategy?" http://cnet.co/x5flme
Google's Google+ gambit: The madman theory
Is Search, Plus Your World designed to scare Facebook and Twitter to the negotiating table? Read this blog post by Harry McCracken on Challengers.
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