A year ago, Warner Brothers decided that Netflix and its competitors would have to wait four weeks after a movie came out on DVD before they could start renting it. The idea is that impatient viewers would rush out and buy the movie rather than waiting.
This month WB decided to double that window to 8 weeks plus Netflix users can't even get in line and put a movie on their queue until 4 weeks after it goes on sale.
I hate to disappoint the boneheaded executives at Warners (actually I quite enjoy disappointing these nincompoops) but this ridiculous tactic isn't going to work. In my household we haven't actually bought a commercial DVD in several years and we sure as hell aren't going to start now. If we can wait 3-4 months after a movie is in theaters, I don't see the problem with waiting 2 more to rent or stream it. Frankly WB and it's Hollywood cohorts doesn't create anything that compelling that I need to go out and buy it. We'll just wait thank you very much.
Netflix bows to Warner Brothers, creates four week delay before allowing new releases in your queue
Earlier this month, Warner Brothers negotiated a new agreement with Netflix, Redbox, and Blockbuster that prevents customers from renting new titles until 56 days after physical copies hit retail….
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