Daily Archives: December 19, 2011

If you are going to pay someone to be an editor, you might want to get someone that… 3

If you are going to pay someone to be an editor, you might want to get someone that can actually edit!

In a first drive review of the new 2013 Chevy Malibu, this paragraph should never have been published:

Throw in a dash of underbody cladding and the 2013 Chevrolet Malibu Eco is good for a .30 coefficient of drag. For reference, the Chevrolet Corvette is only slightly slipperier at .29 – a figure the standard 2013 Malibu will reach in part thanks to its more aerodynamic wheel and tire package. GM tallied the pros and cons of greater fuel efficiency by decreased drag or decreased rolling resistance courtesy of the Goodyear Assurance rubber found on the Eco, and the 17-inch alloy wheels and low-rolling rubber won out against the slicker 18-inch option. GM says that the standard Malibu will feature a coefficient of drag that's within spitting distance of the .28 of the Chevrolet Volt – a figure that vehicle shares with the 2012 Toyota Camry.

It's very awkwardly worded and I'm not sure it's factually correct. It doesn't seem right that an 18-inch tire/wheel would have lower aerodynamic drag than a 17-inch. If the problem is the wheel design they should have used a different wheel for the Eco.

Since the Eco is supposed to be the most efficient version of the Malibu, and they make extra effort to lower drag with thermostatically controlled shutters behind the grille and underbody panels, using higher drag wheels makes no sense. Copy editing is important, and all too often neglected online.

But an editor on an automotive site (or any outlet for that matter) should have enough knowledge of the subject to ask whether some content is accurate. That's why the traditional buff books have technical editors like Frank Marcus, Dennis Simanaitis and Don Sherman. These guys know the ins and outs of how a vehicle works.

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2013 Chevrolet Malibu Eco
Meeting The Next-Generation Chevrolet Mid-SizeIt's been a very long time since the midsize market went easy on American automakers, and recent years

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