Newsday’s iPad commercial more successful than paywall

Last fall Long Island newspaper Newsday decided it had enough of giving away its product online for free and put up a $5/week paywall. Given the plethora of free news sources, readers decided that Newsday didn’t need their money and went elsewhere.  Three months after the paywall went up a grand total of 35 people had subscribed.

Now Newsday is apparently hoping that Apple’s iPad will help it gain some more digital subscribers. It remains to be seen if the iPad will be enough to get people to subscribe, but the ad above is definitely amusing.

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