BMW i3 REX – Carbon Fiber EV at an Almost Affordable Price
In November 2008, I sat with a group of journalists on a hotel terrace in Beverly Hills to learn about BMW’s Project i which had the aim of a building a 21st century megacity car. In the middle of the terrace sat a fairly conventional-looking grey MINI hatchback that frankly didn’t look all that advanced. However, the lessons learned from that car and the other 500 examples just like it, led directly to the BMW’s first true, next-generation automobile, the i3.









Americans love their trucks, SUVs and crossovers with combined sales of all light duty trucks accounting for 52% of sales in 2014. Despite that seeming preference for high-riding vehicles, nearly eight million new cars hit the road last year and among those midsize sedans continue to the biggest share of sales. For more than a quarter of a century, the top-selling car in America has been either the Ford Taurus, Honda Accord and of course the Toyota Camry which has led the way since 1997. Ford launched the second-generation Fusion Into that fray in late 2012 in the hopes of grabbing a larger piece of this lucrative pie. Now approaching the mid-way point of its lifecycle I recently spent a week with Fusion to see if it’s still a strong contender in the segment.
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