When Alan Mulally took the reins as CEO of Ford Motor Company in 2006, a key element of his strategy to revive the struggling century-old automaker was to dispense with any brands under the corporate umbrella that didn’t carry the founder’s name. During his tenure he found buyers for all of the European luxury brands that his predecessors had acquired including Aston Martin, Jaguar, Land Rover and Volvo. Volvo was the last to go, with China’s Geely Group finally closing the deal in August 2010. While production was never interrupted, the brand’s rebirth really only began this year with the launch of its first all-new product, the second-generation XC90.

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