As Honda Motor Company’s premium Acura brand comes up on its 30th anniversary next year, it continues to have a bit of an identity crisis not dramatically different from that suffered by Lincoln. Honda has never really had a clear idea about what the brand was supposed to represent, in fact when it debuted in 1986, there wasn’t even a logo. While a stylized pair of calipers have long since represented the “A,” Acura remains as indistinct as ever. Following the launch of the new midsize TLX sedan, last year, the entry ILX got a mid-cycle revamp earlier this year. Does it finally have the character it deserves?

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