American Honda EVP John Mendel reveals the 2016 Civic sedan

For most companies that make and sell products there is often one particular product that is most important to its image and its bottom line. For Apple, it’s the iPhone, at Ford it’s the F-150 pickup. For Honda, that product is the Civic, its top-selling product globally with 800,000 annual sales and also its longest running continuous model after 43 years on the road. At events in Detroit and Los Angeles today, Honda revealed the all-new 10th generation Civic in the four-sedan form that will launch later this fall. The new Civic sedan is the first of several body styles that will arrive on our shores in the next two years including for the first time, a Civic Type-R.

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