Why an Apple EV Might be the End of Tesla

no_tesla

Over the last couple of days I’ve been having some further discussions with people about what sort of car Apple might create if indeed they are developing one. As I said in my first post on the topic the other day, if Apple is going to build a vehicle, it will almost certainly be a premium EV in direct competition with the Tesla Model S and Model X. For any company getting into building cars for the first time today, this is probably the only rational course.

A major component of the investment in developing a vehicle is the powertrain and for internal combustion engines, that is a huge differentiator with different manufacturers having decidedly different characters. In its existing businesses, Apple contracts with other companies like Foxconn and Samsung to do all the actual production and they likely would for a car which I’ll come back to. For most of the important parts that are actual product differentiators like processors and fingerprint sensors, Apple does the design work in-house and only them manufactured to their specifications. They generally don’t like to licence these components.

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This Kia SportSpace concept portends very well for the next generation Optima, but… 1

In album Kia SportSpace concet

This Kia SportSpace concept portends very well for the next generation Optima, but I say please bring this awesome looking wagon to the US market

+Kia Motors America. this wagon with the 1.6-liter GTDI and 7-spd DCT, might just find a home in my garage?

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AndroidCentral chief +Phil Nickinson shares some thoughts on "bloatware"…

AndroidCentral chief +Phil Nickinson shares some thoughts on "bloatware" on new phones

As Phil says, the definition of "bloatware" is ultimately subjective since everyone has their own preferences about what apps to use. However, it's not really pre-loading that's the problem. It's the inability to unload the apps that you opt not to use. All apps that aren't part of the core operating system should be loaded into the user partition where they can be uninstalled. I would be ok with having one non-uninstallable app containing links to re-download the pre-loaded apps if a user dumps one by accident. However, as manufacturers increasingly release phones without MicroSD support, they should provide users with a way to maximize the available storage. ?

There’s bloatware, and then there’s bloatware
There’s been a lot of talk about “bloatware” of late. Some of our doing, some not. And the latest round has started to reach inconceivable proportions. But just like Wallace Shawn’s Vizzini, we keep using that word. Bloatware. And perhaps it does not mean what we think it means. So what is “bloatware,” exactly? Here’s how I defined it some time ago in our long-in-need-of-an-update…

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I spent part of the the weekend thinking about the prospects for an Apple car

I spent part of the the weekend thinking about the prospects for an Apple car

It seems everyone is thrilled about the prospect of bringing Apple's reputation for great user experience to the road. However, if we do eventually get to a world of self-driving cars, will that UX matter at all? Whether we get to self-driving cars or not, if Apple comes into the car business, +Tesla Motors may be screwed.?

Can an Apple User Experience Be Enough to Succeed in Cars? | Sam’s Thoughts

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Can an Apple User Experience Be Enough to Succeed in Cars?

carplay

In recent days, the speculation that Apple, Inc. has embarked on an effort to develop and produce cars has blown up all over the internet. If indeed Apple is doing this, they come at this market segment as the industry may be entering the most transformational period in its near 130 year history. I believe Apple can do some very interesting things in this field in the near term, but it’s not at all clear if the company behind the Mac and iPhone has the traits to succeed in the long run. Even if Apple does succeed in the near-term, Tesla is likely to be the first automaker to feel the pain.

The auto industry is scrambling right now to develop future cars capable of driving themselves, taking the humans completely out of the loop. As I’ve discussed previously, there are still a great many technical issues to resolve before we can turn over full control of our mobility needs to sensors, actuators and algorithms. It may in fact be decades before we have fully autonomous general purpose vehicles that can go anywhere.

The era of personal vehicle ownership may be coming to an end

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My colleague Sam Jaffe talked to Wired about the potential for an Apple car

My colleague Sam Jaffe talked to Wired about the potential for an Apple car

Personally, I'm not particularly enthused about what an apple car might turn out to be, but when you have $150 billion burning a hole in your pocket, you'd be crazy not to try. My biggest concern about this whole thing is that Apple's lawyers are working overtime filing patent applications and will shortly be going on the warpath against the entire auto industry.

I'm also not excited about the prospects for what the designer of the Ford 021c will produce http://en.wikipedia.org/wiki/Ford_021C?

Apple Making a Car Isn’t as Ridiculous as You Think | WIRED
It takes a lot of capital to enter the auto industry, but Apple’s got the money — and the knowledge — necessary for a 21st century effort.

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My daughter decided she wanted to re-key the locks on her house and it turned out…

My daughter decided she wanted to re-key the locks on her house and it turned out to be a breeze

Last year, when my daughter moved into her house, I put +Kwikset SmartKey door locks on for her. This week she decided she wanted to re-key and the whole job took less than a minute and only cost $10 each. With these locks, you put in the old key, turn 90 degrees, insert the special tool, pull out the old key, insert the new key and turn back. That's it, the lock is reprogrammed to the new key. The kit comes with 4 main keys plus 2 alternates. 

If you have someone coming in to do some work, you can quickly reprogram the lock to the alternate key, give it to someone one and when the job is done, you switch back to the original key.?

Amazon.com: Kwikset SmartKey Re-keying Kit REKYG KIT CP SMT KW: Home Improvement
Amazon.com: Kwikset SmartKey Re-keying Kit REKYG KIT CP SMT KW: Home Improvement

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