Trucks


2015 Ram 1500 Laramie Longhorn EcoDiesel – You Can Have Power and Efficiency

2015 Ram 1500 Laramie Longhorn EcoDiesel - 1 of 31

Even in our increasingly globalized automotive landscape, one segment has remained most uniquely American – the full-size pickup truck. For decades, the big pickup remained hidebound, devoid of technical or design innovation. In the absence of notable competition, Ford’s F-series led the way in sales, followed by GM with Dodge in a far distant third. But then 20 years ago, tired of being the third-wheel to its cross-town rivals, Chrysler under the leadership of one Bob Lutz, decided to shake things up and the truck market has never been the same. Trucks like the 2015 Ram 1500 Laramie Longhorn EcoDiesel are a prime example of the goodness that can come from real competitive pressure.

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2015 Ford F-150 XLT, 2.7 EcoBoost

2015 Ford F-150 XLT 01

The constant push to one-up the competition while at the same time meet ever tightening fuel economy standards is driving a transformation in America’s most traditional vehicle segment, the full-size pickup truck. This year, perennial market leader Ford has tried to leap-frog the competition with a dramatic shift from the traditional steel body and bed construction to aluminum intensive construction along with an all-new mainstream twin-turbocharged V6 engine. Is it enough to keep the F-150 out in front of the pack? I spent a week driving one in search of some clues.

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2015 Chevrolet Silverado LTZ 5.3-liter, Trucks Have Come a Long Way

2015 Chevy Silverado LTZ 18

Watching the evolution of the American pickup truck over the past 25 years has been a fascinating experience. Some time I recently spent with a 2015 Chevrolet Silverado demonstrated clearly just how far these most utilitarian of vehicles have come.

When I got started in the auto industry as an engineering student in the late 1980s, technology and trucks were two words that simply didn’t go together. Also not part of the truck equation were driving dynamics, braking performance, refinement or any kind of sophistication.

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