Even in our increasingly globalized automotive landscape, one segment has remained most uniquely American – the full-size pickup truck. For decades, the big pickup remained hidebound, devoid of technical or design innovation. In the absence of notable competition, Ford’s F-series led the way in sales, followed by GM with Dodge in a far distant third. But then 20 years ago, tired of being the third-wheel to its cross-town rivals, Chrysler under the leadership of one Bob Lutz, decided to shake things up and the truck market has never been the same. Trucks like the 2015 Ram 1500 Laramie Longhorn EcoDiesel are a prime example of the goodness that can come from real competitive pressure.

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