A dozen years after Toyota launched the Scion brand as a way to attract younger customers into the fold, the world’s largest automaker is hitting the reboot switch. After some initial success with the first-generation xA and xB, the second-generation xB and the xD that replaced the xA never really caught fire with consumers. While the tC coupe and the FR-S have done reasonably well for their segments, Scion is about two launch two new bread and butter models, the C-segment iM and the B-segment iA which I’ll discuss here.

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