Taptic feedback is another example of how Apple wins through superior marketing rather than innovation

One of the big features touted about Apple's decidedly underwhelming Watch is the taptic feedback that gives the wearer turn-by-turn walking directions via unique vibrations for left and right.

As has so often been the case in the past, Apple did not invent this idea although I have no doubt they will apply for and be granted a patent for this. Back in July when I made I my first visit to Boulder, Colorado, I noticed an interesting feature while using Google Maps walking directions to get around. I looked up directions on my two-year-old +Motorola Mobility Droid Razr HD Maxx,, then stuck it in my shirt pocket. I then noticed that it gave me unique vibration patterns as I walked starting with a short buzz. As I approached a right turn, I got a long vibration followed by two short buzzes. Left turns were reversed with a two short buzzes followed by a longer buzz. If I overshot and needed to turn around, I got one long buzz. 

Yes Google did it first but Apple claims the credit. ?