Adweek spoke to +Scott Monty this morning after he left +Ford Motor Company

I think this is the most important thing Scott said:

Where do you see social media heading after these last six years?
_I think it's at a critical juncture right now. With all the commentary that's been going on about Facebook and the loss of organic reach, obviously, how the paid component to social evolves is critical. Outside of Ford and looking at the industry overall, it saddens me how social has been co-opted by marketing to become just another mass advertising/marketing channel. _ ?