Dave responded to some questions, revealed some secrets and gave away some stuff. https://media.ford.com/content/fordmedia/fna/us/en/asset.download.document.pdf.html/content/dam/fordmedia/North%20America/US/2013/12/05/DPericak.pdf?
The +Motley Fool considers why +Ford Motor Company would put a Mustang on the Empire State Building
For all car brands, doing promotional activities with a halo model like Mustang is about much more than just selling that one particular model. Halo cars can lift an entire brand's image and sell mainstream vehicles too. ?
For all car brands, doing promotional activities with a halo model like Mustang is about much more than just selling that one particular model. Halo cars can lift an entire brand's image and sell mainstream vehicles too. ?
On Top of the Empire State Building With a 2015 Ford Mustang – Fool.com
Ford’s Executive Chairman (and leading Mustang fan) Bill Ford posed with a 2015 Mustang GT convertible on the 86th floor observation deck of the Empire State Building in New York last week. Photo credit: Ford Motor Co. Ford (NYSE: F) didn’t have any major announcements to make at the New York …