It's +Tesla Motors vs the car dealer franchise system
Back in early 2007 when I first interviewed former Tesla CEO Martin Eberhard, he explained that the company was planning the follow the Apple retail model with company owned stores instead of franchised dealers. http://green.autoblog.com/2007/03/17/tesla-to-open-customer-service-centers-in-2007/
At first it wasn't much of a problem, but as Tesla has expanded it's retail footprint in the past year dealers have been pushing back.
When Tesla set up company-owned stores to sell cars directly to consumers, traditional dealers cried foul. Their arguments aren?t holding up in court. Here?s why Tesla won this round.