Making of the Honda ad, “The Cog”
Making of the Honda ad, "The Cog"
Making of the Honda ad, "The Cog"
I wouldn't argue with the selection of Honda's "The Cog" as the greatest car commercial of all time
Some years back, +Honda in the UK created a remarkable commercial for the then-new Accord. Titled "The Cog," the two minute film features one of the coolest Rube Goldberg machines ever made. The most amazing thing is that the 2003 ad uses no CGI and it was done in a single uninterrupted shot all the way through.
Of course getting that one shot was no trivial matter. It took more than six months to create including four months of engineering the sequence of moving car parts (all from the Accord). Once they had it all worked out, it still took 606 takes before the entire sequence worked perfectly all the way through. http://www.autoexpress.co.uk/car-news/61487/best-car-adverts-ever
Reshared post from +Dan Gillmor
It's probably a forlorn hope, but when the Nieman Journalism Lab asked me for a 2013 prediction, I said we'd see a rise in evidence-based reporting.
Do the math
“When enough news consumers are hopelessly confused — or have been burned by low-quality information — they’ll retreat to quality.”
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Grey as only the great +George Takei could pull it off!
Reshared post from +Atheist ®
~John
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Some years back, +Honda in the UK created a remarkable commercial for the then-new Accord. Titled "The Cog," the two minute film features one of the coolest Rube Goldberg machines ever made. The most amazing thing is that the 2003 ad uses no CGI and it was done in a single uninterrupted shot all the way through.
Of course getting that one shot was no trivial matter. It took more than six months to create including four months of engineering the sequence of moving car parts (all from the Accord). Once they had it all worked out, it still took 606 takes before the entire sequence worked perfectly all the way through. http://www.autoexpress.co.uk/car-news/61487/best-car-adverts-ever
This post has been reshared 1 times on Google+
View this post on Google+
Post imported by Google+Blog for WordPress.