Enterprises (including campaigns) need to think more carefully about what is str…


Enterprises (including campaigns) need to think more carefully about what is strategic

Outsourcing and offshoring can really come back to bite you in the ass if you're not careful. In the case of the Romney campaign, it seems like all of its vaunted Orca project should have been considered a strategic effort.

Instead, the Romney campaign did what many corporations have done in tight times—it kept its IT budget in check and heavily outsourced technology relative to its budget, keeping only a few strategic efforts in-house.

If the parties are smart (something they rarely show evidence of) they would be developing these systems now, long before the pressure of a campaign and keep them online for continual development and testing. Once the nominee is selected, those resources would be made available to the candidates team instead of having to reinvent the wheel every four years. 

Reshared post from +Koushik Dutta

Romney's flopped "Orca" project possibly built by Best Buy?

Well, that explains that…

Romney campaign got its IT from Best Buy, Staples, and friends
MindShift Technologies and small firms handled most of campaign’s internal tech.

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