In theory the build and price configurators on automaker web sites are a great idea…. 7


In theory the build and price configurators on automaker web sites are a great idea. You can go through and configure exactly the car you want and figure out how much it will cost before you ever walk into a dealership. 

The problem is that there are often many different combinations of stand-alone options and packages on different trim levels and if you want to find the most affordable combination with the must-have features you want you have to go all the way through a lengthy and slow flash-based build process multiple times. 

What I want in a build and price site is a list of all the available features so that I can check the ones that I must have and then have the system tell me which models meet my requirements. From there I can pick the trim level I want and complete the build. 

Is that too much to ask for?

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