A robot named RUTH helps +Ford Motor Company engineers quantify the characteristics that customers perceive as high-quality and it played an important part in the development of the #2013FordFusion
RUTH Helps Ford Engineers Translate Customer Desires Into Quality « 2013 Ford Fusion Story
Quality has long been one of those “I’ll know it when I see it” or feel it features of a new car. Customers can sense vehicle quality, or the lack of it, but describing exactly what they like can be d…
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