It's bad enough that corporations have to substitute their own names for traditional names that have been known for decades. What really drives me crazy is some of the ridiculous names they come up with. 

One of my most hated examples is the amphitheater north of Detroit formerly known as Pine Knob and now labeled as the DTE Energy Music Theater. Just rolls right off the tongue doesn't it

The latest travesty is the Canadian race track northeast of Toronto that racing fans everywhere know as Mosport. The original name was obviously a contraction or motorsport but it has taken on a life of its own after 45+ years of competition. 

Unfortunately, the facility is now known as Canadian Tire Motorsport Park. At least when Mazda slapped its name on Laguna Seca, the original name remained part of the new label. Marketers should really get their heads out of their collective behinds on these naming deals which clearly aren't going away and at least come up with better labels and find a way to keep the heritage alive as well.