Some excellent advice from +John Pozadzides on what product PR people should do and practices they should avoid when dealing with media. At best making these mistakes will leave you with none of the coverage you covet. At worst, a grumpy journalist could leave you with a news disaster you didn't need. Case in point http://www.insideline.com/chevrolet/volt/2011/gm-lied-chevy-volt-is-not-a-true-ev.html

Reshared post from +John Pozadzides

What I think about the general state of PR when it comes to social media engagement:
http://geekbeat.tv/the-10-biggest-pr-mistakes-companies-routinely-make-with-social-emerging-media/

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The 10 Biggest PR Mistakes Companies Routinely Make with Social / Emerging Media
If you’re part of the PR Machine and you have to deal with the emerging media take heed! Don’t make these mistakes!

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