With CBS boss Les Moonves indicating that his network is planning to demand $4 million for a 30 second Super Bowl ad slot (up from $3.5 million this year) it's no wonder that +General Motors has opted to say "thanks but no thanks."
I'm guessing that GM will actually make a series of Super Bowl style ads just as they did this year and in years past. The only difference is that they won't actually run during the broadcast of the game.
If you think back to the week leading up to the game this year and the last several years, most of the big ads had already been posted on Youtube and most people had seen them long before kickoff. There were almost no surprises during the game. GM's Super Bowl ads will get just as much attention during the pre-game period and without costing them a penny.
#generalmotors #superbowlcommercials
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Why GM spurned the 2013 Super Bowl
NEW YORK — Not long after announcing that it will stop advertising on Facebook, General Motors said Friday it would not be a sponsor in the Super Bowl in 2013 either. What's going on here? Deep-p…
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I'm thinking that they don't want to put GM ad's during a game played at "Mercedes" stadium.