Max and I are in Virginia this weekend for the inaugural race of the Volkswagen Jetta TDI Cup. You can read all about that at Diesel Forecast and AutoblogGreen. If you’ve been watching TV in recent weeks you might have seen Volkswagen’s new brand campaign featuring a series of interviews between some pseudo celebrities and “Max”. Max is the star of the ads and he/it is here this weekend for the race. Max and Max met face to face for the first time this morning. The TV Max is the one on the right in the commercials.