Watching TV ads in the US is generally tedious at best if not downright annoying. Half of the time you can’t even figure out what the hell they are trying to sell. On the other hand ads from other parts of the world are often brilliant. A couple of years ago Honda UK did an amazing ad for the European version of the Accord. I’ve got it archived somewhere and I will put it up when I find it. In the meantime check out this ad for the new Civic.